I’m a freelance Content Strategist/Consultant,
UX Writer & Editor

Prior to freelancing, I led the Malaysia & Singapore
Design Team at Traveloka for over two years,
building it from a one-man team (that was me).
I started off at Traveloka as a Content Editor
in 2015 when it spread its wings across Southeast Asia,
and later helped to grow the team to
up to 17 members including product designers
such as UX Writers, Design Researcher,
Graphic Designers,
Editors, Copywriters and more.

When I left in November 2017, my role was to hire,
to nurture the team’s career growth and
to regularly align with stakeholders

I’ve also worked with MABECS, The Star,
Marshall Cavendish, Oxford Fajar, Malaysia SME,
Media Mice, Lazada, MDeC, IEM, GOASIAPLUS,
Inovatif Media, InRealLife, and more.

My first book, The AirAsia Story 2,
was published in June 2014.

Other portfolio can be found on the homepage.

I enjoy making complex subjects
easy to understand 
for layman like myself,
incorporating design thinking in my work.

I don’t try to sound smart
at the cost of losing the users.

Get in touch at peilingchin [at] gmail [dot] com
or via LinkedIn Messenger.

– Pei Ling